Go-to-market for founder-led B2B businesses
Hands-on GTM support for founders and growing teams, whether you sell a product or a service. We help you pin down your ideal customer profile, then build a repeatable, profitable sales engine that's ready to scale.
BuyerRadar
Who we help
Whether you've built a product or a service, it's genuinely good, but selling it feels like guesswork. You need a pipeline you can rely on, beyond your own network.
The business is growing but busy rather than profitable. The team and the plan haven't kept pace, and everything still runs through you.
How we help
Client results
Ideal customer defined, messaging sharpened, new playbook built. Now a high-profit engine that's scaling.
“Working with Fryer Consulting, we have a clear vision, have reached profitability fast and are now scaling faster than ever. The combination of admin support and strategic advice from their team is second to none.”
Blake NashFounder & CEO, The Media House IOWOne in-person GTM workshop aligned the team on a single plan, now being delivered on a monthly retainer.
“Working with Sam and the team has given us clarity on our GTM plan through their well-designed workshop. The outcome was a clear plan to execute that is driving fast, tangible results. Strategic advice from a team who understand scale really helps.”
Cian YoungFounder & CEO, Weve SecurityTestimonials
“Sam brings a rare combination of deep industry knowledge, investor knowledge, strategic insight, and unwavering commitment to developing others ... If you are looking for someone who genuinely cares about their client's success and can deliver actionable strategies to get there, I highly recommend Sam.”
David MartinVP of Sales“Sam has been an incredible mentor ... His empathetic style, patience, and ability to provide both emotional encouragement and practical guidance have been invaluable. Beyond his mentoring approach, Sam’s financial expertise is second to none.”
Jo BirdFounder, JustJoBirdBook a free 30-minute intro call. We'll talk through where you are, what's in the way, and whether we can help.